The most beautiful boho dresses
The story began when two sisters joined each other in the idyllic beachside down of Byron Bay, Australia, to continue a journey they’d started together many moons ago, as children.
The sisters’ designs allude to the dreams of their Latvian grandparents who fled war-torn Europe bound for America, but for a twist of fate ended up in a dusty refugee camp in Australia; to their hippie parents, a leather craftsman and potter, who in the 1970s hopped from town to town following their own wild dreams.
Most of all, Spell’s flowing, feminine dresses, love of turquoise, florals, and age-old-lace, whisper to the sisters’ own childhood. Spell taps into that sense of nostalgia, beauty and freedom that so compliments the female spirit. The vibrant, expressive part of you that emerges on vacation, or mid-strut at a festival, Spell brings that spirit to life, wherever you are.
All garments are proudly designed and sampled in the Arts & Industry Estate of Byron Bay and produced ethically in factories around the world.
Spell & the Gypsy is dedicated to building long term, authentic relationships with our suppliers, and only work with factories that are committed to Ethical Trade and share in the wider Spell Sustainability vision.
Sisters say that their Garments would not exist if it weren’t for passion and dedication from the factories collaborating, around the world. ‘ They’re the ones who mill, weave and print our fabrics, and the master sewers work hand-in-hand with our design team to bring our visions to life. That’s why we make sure the factories we use are places we’re proud to call part of the Spell family’.
enjoy darlings
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